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Jeremy Lin For pretty much ten years, the National basketball association continues to be searching for the following Jordan. And even though it is way too early to check the game's ultimate competitor - six titles, 10 scoring game titles - towards the NY Knicks' new guard Jeremy Lin, there's one similarity: He will get individuals to watch. Many individuals. "Somewhat, he's just like a folk hero," states ESPN's senior director of National basketball association programming Doug Whitened of Lin, that has assisted the Knicks go 8-3, by press time, since he became a member of the beginning selection in Feb. "He's bringing in not just hard-core basketball fans but casual fans, in addition to individuals who might not have viewed the National basketball association before but who're now interested since it is become not only a sports story." Yes, this real-existence tale from the Harvard-educated benchwarmer that has excelled beyond anyone's anticipation - he earnings 22.4 points per game together with 8.8 assists - has led to a Linsation. The Feb 19 Knicks/Mavericks match-up came 5.9 million audiences, ABC's third greatest-ranked regular-season game (not performed Xmas day) because the network acquired the National basketball association in 2002 TNT's Knicks/Warmth contest on Feb 23, which NY lost, netted almost two times the crowd of previous Knicks games on TNT this year. (In addition, court-side seats were opting for almost $10,000 around the secondary market, based on the Miami Herald). On the local level, cable network Monosodium glutamate, the Knicks' home within the NY market, is taking pleasure in a virtually 140 percent bump in the average household rankings in comparison towards the season's previous 20 games. "It's theater each and every evening," states Whitened. "I wish to begin to see the story continue. It's fun to look at.Inch Sign up for TV Guide Magazine now!